The art of choosing / Sheena Iyengar.
Material type: TextPublication details: London : Little, Brown, 2011.Description: xiii, 329 p. : ill. ; 24 cmISBN:- 9781408700037 (paperback)
- 9781408702628
- 1408702622
- BF611 .I94 2010
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Mumbai General Stack | 82-3/IYE (Browse shelf(Opens below)) | Available | 009239 |
Includes bibliographical references (p. [277]-315) and index.
Past is prologue -- The call of the wild -- A stranger in strange lands -- Song of myself -- Senses and sensibility -- I, robot? -- Lord of the things -- And then there were none -- Epilogue.
Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.
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