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The art of choosing / Sheena Iyengar.

By: Material type: TextTextPublication details: London : Little, Brown, 2011.Description: xiii, 329 p. : ill. ; 24 cmISBN:
  • 9781408700037 (paperback)
  • 9781408702628
  • 1408702622
Subject(s): LOC classification:
  • BF611 .I94 2010
Contents:
Past is prologue -- The call of the wild -- A stranger in strange lands -- Song of myself -- Senses and sensibility -- I, robot? -- Lord of the things -- And then there were none -- Epilogue.
Summary: Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.
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Item type Current library Call number Status Date due Barcode
Books Mumbai General Stack 82-3/IYE (Browse shelf(Opens below)) Available 009239

Includes bibliographical references (p. [277]-315) and index.

Past is prologue -- The call of the wild -- A stranger in strange lands -- Song of myself -- Senses and sensibility -- I, robot? -- Lord of the things -- And then there were none -- Epilogue.

Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.

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